Georgi and Willow, A Goodwill Boutique

This Goodwill boutique, Georgi and Willow, looks like a regular retail store, but is actually run by SF Goodwill. It’s getting rave reviews from thrifters and non-thrifters alike.  My friend Lori let me know about this one and said she found some great scores here, so if I were you I’d head on over and check it out soon!  Apparently it’s getting lots of buzzzzzzz.  There’s even a fictional back story about the namesakes of the store, Georgi and Willow. Here’s what they say about themselves (on Yelp):

good will
Georgi and Willow, A Goodwill Boutique

Georgi & Willow is a 100% nonprofit re-sale boutique selling a tightly curated selection of repurposed clothing and home goods for women and men.  Everything is one-of-a-kind, ensuring that your signature style won’t be seen on someone else.  By finding a second use for stylish stuff, Georgi & Willow helps steward our resources and take pressure of local landfills.


Opened June 22, 2012

This is the fictional backstory: “The first store Willow and Georgi planned to open together was going to sell clothes for their My Little Pony collection, beaded bracelets they’d strung themselves, and candy. Their moms said no, so they set up a lemonade stand and raised $5 for the Humane Society.

The second store Willow and Georgi wanted to open together — and this time they were really serious – was going to sell records and cassette tapes they’d found in their attics, six kinds of incense, and scarves and belts. Their moms said no, so they held a sale during homeroom at Drake and raised $150 for the Marin Mammal Rescue Center.

In 1999, Georgi emailed Willow. Were they ever going to open their store together? As you might have guessed by now, these two lifelong friends having come to their senses and settled back in paradise (aka Ross Valley), and no longer needing their mothers’ permission, have finally bundled their savings and gathered the courage to open a store.”

There really are no such people – it’s a story to lure in shoppers, but hey, whatever. As long as it is a non-profit and benefits those less fortunate, I’m all for it.

Georgi and Willow
647 San Anselmo Avenue
San Anselmo, CA  94960
(415) 721-7917

Hours:  Monday to Saturday, 10 to 8; Sunday 11 to  7

Proceeds benefit the San Francisco Goodwill which helps those with workplace disadvantages and disabilities through job training, placement and employment.

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